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Research papers

Survey samples for place-based media research

Today’s environment has increased the need for advertisers to reach consumers outside the home. This has contributed to the growth of place- based media. Audience estimates for traditional media have historically been based on probability based...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Authors: Tim Dolson, Ceril Shagrin
Company: Nielsen
June 15, 1997
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Citation

Dolson and Shagrin (1997a, June 15). Survey samples for place-based media research. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/survey-samples-for-place-based-media-research